Marketing Faculty Media Mentions

How are some brands able to ride the wave of macroeconomic expansions while others are better able to successfully weather contractions? In an interview with Phys.org, Marketing Professor Tarun Kushwaha talks about his new paper in the Journal of Marketing that examines how six brand attributes affect how well a brand performs during economic expansions and contractions.

Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints. 

In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more. 

Laurie Meamber, associate professor of marketing, talks to WalletHub about airline credit cards.

Recently, retail innovation has accelerated to a level never witnessed before. Associate professor of marketing and director of the Center for Retail Transformation Gautham Vadakkepatt discusses the future of retail on this episode of The Future Of podcast.

Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, shared his thoughts on the store-in-a-store concept with Bisnow.

Bed, Bath, & Beyond is facing a potential bankruptcy. “With Target, the groceries can drive people coming to the store to buy other things, but Bed, Bath & Beyond doesn’t have that luxury,” says Gautham Vadakkepatt, associate professor of marketing, in an interview with Bisnow.

Laurie A. Meamber, associate professor of marketing, was interviewed by WalletHub on Geico’s success as a company.

If you utilize something without paying it for it, like a park, it makes you a free rider. And finding solutions to sustain these resources is harder than you think. Professor of marketing Tarun Kushwaha says "you can never have a completely free public good that is sustainable in the future forever. It eventually will fail" in an interview with Business Insider. 

Shopping for car insurance can often be difficult, Tarun Kushwaha, professor of marketing, says that "customers need to examine their willingness to pay (monthly premium), risk averseness (probability of tickets/accidents), and sensitivity to service..." in an interview with WalletHub.